HEALTHCARE WINNER
ColumbiaDoctors Midtown | New York, NY
Perkins+Will | New York, NY

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Design Statement:
To advance the Medical Center's commitment to providing convenient, high-quality healthcare, the client relocated their flagship practice to the bustling center of Midtown Manhattan. Created for today's sophisticated healthcare consumers, the patient-focused design is marked by refined materials and detailing, a notable art collection, and efficient planning in support of the client's business plan. A branded sidewalk entrance and private elevator lobby welcome patients to two partial floors and a block-long third floor, housing a faculty practice for 225 doctors, dentists, and nurse practitioners. The substantial program includes an imaging suite, full-service laboratory, oncology unit, physical therapy facilities, and over 125 examination rooms with flexible configurations. Intentionally co-locating these diverse services facilitates collaboration between healthcare professionals, leading to holistic patient care and high-performance operations. Despite the scale and density of the project, the team was committed to crafting an experience comparable to visiting private practices. Key in this effort was ensuring ease of orientation; the third floor entry evokes a public concourse that connects to two "Main Streets," each with a series of arrival salons. Every practice has a distinct look, including practice-specific artwork and accent colors, which are coordinated with the wayfinding system. Overall luminance was also a priority. In transforming the space from corporate offices, the team encountered a large floor plate, limited opportunities for windows, and low floor-to-floor heights. To neutralize these constraints, corridors end at windows with abundant daylight, full-height doors and reduced-size lighting fixtures create the illusion of taller ceilings, and light-reflecting materials are used throughout.
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